By Lautaro Aquino — Founder, Kodexa · 4 min read
A landing page and a corporate website are two ways of being online, and they look similar enough to be confused. But they answer different needs, have different starting prices and are thought out differently.
This note helps you decide which one fits your moment and your goal.
What each one is
A landing page is a single page with one goal: getting the person who arrives to take a specific action, such as requesting a consultation or writing on WhatsApp. Everything on it pushes toward that step.
A corporate website presents your whole company across several pages: who you are, what services you offer, how you work and how to reach you. Visitors can explore and understand the business before getting in touch.
When a landing page makes sense
- You're launching a campaign, a product or a specific service and want traffic to land on a page built for it.
- You want to validate an offer or an idea without building a full website.
- You have little to tell and a lot to convert: one service, one audience, one action.
- You need to be online quickly. A landing page is usually ready in a few weeks.
A landing page starts at USD 250 according to our starting prices. It includes a conversion-oriented structure, optimized speed, a form and CTA, integrations and basic SEO.
When a corporate website makes sense
- You want people who look for you to understand who you are, what you offer and how you work.
- You have several services that deserve their own section.
- Your service and contact information is scattered or outdated.
- You want a complete digital presence that backs the company beyond a single campaign.
A corporate website starts at USD 500. It includes multiple pages, responsive design, technical SEO, integrations and going live. If you need to edit the content yourself or publish a blog, there is Corporate Pro, from USD 900.
The differences, side by side
- Goal. A landing page seeks an action. A website presents the company.
- Structure. One focused page versus several sections and pages.
- Visitors. A landing page usually receives campaign traffic. A website receives people looking for information about the company.
- Scope and starting price. From USD 250 versus from USD 500. The final price depends on pages, design and integrations.
What if I need both?
It's very common. A corporate website presents the company permanently, and each campaign adds its own landing page, with a specific message and a single call to action. You can start with one and add the other later, as long as it's planned on a coherent design foundation.
If you're weighing options, the note how much does a website cost in Argentina explains what moves the budget for each.
A simple rule for deciding
Ask yourself what you want to happen when someone arrives. If the answer is a single action, start with a landing page. If the answer is "for them to understand who we are and what we do", you need a corporate website. And if you're not sure, that doubt is exactly the first thing worth discussing.
What a good landing page should have
- A clear path that takes the person to the inquiry, without distractions.
- Loading speed: performance affects both the experience and SEO.
- A visible form and call to action, measurable with analytics.
- Integrations with the tools you already use, such as forms, analytics and campaigns.
- Metadata and semantic structure from the start, as basic SEO.
What a good corporate website should have
- Dedicated sections for each service and for the company's information.
- Responsive design that looks good on desktop, tablet and mobile.
- Technical SEO: structure, speed and metadata for every page.
- Contact details that are easy to find from any page.
- Going live included, with the site tested before launch.
Frequent mistakes
- Using a landing page as the company's only website. It works for a campaign, but it doesn't answer someone who wants to know the company in depth.
- Building a huge website when you only need to validate an offer. It's better to start small, measure and grow.
- Mixing several goals on one landing page. If you ask for three different actions, none gets done well.
Tell us about your project and we'll help you choose. Get in touch and we'll see together which one fits what you want to achieve.